Project61 is dedicated to interdisciplinary and collaborative use of art, science, technology, and engineering, placing value and emphasis on innovation borne from creative pairings.
2016-PRESENT Founder Project61 www.proj61.com
2015-2016 Co-Founder and Chief Artistic Officer
Human Condition Labs Artist in Research Program
2014-2016 Co-Founder Human Condition Labs &
Creative Director Human Condition Labs Creative Department.
2014-2015 Co-Founder and CAO Magnetic Laboratorium
New Mexico Art & Science Residency
2013-2014 Recharge at MLMN Artist in Residence
program in the desert of Magdalena New Mexico
2008-2013 Executive Director Global Design Tom Ford Beauty,
launched first cosmetic, skincare, spa and fragrance lines
2001-2008 Founder & Partner STEAM Design Group.
1997-2001 LSD (Laura Schwamb Design) Consultancy &
Presscheckgirl. (global color and material specialist)
1996-1997 Design and Packaging Professor at
Parsons School of Design
1988-1996 Senior Art Director, L’Oréal USA
Art x Science mindset: “Ability to think strategically, systematically, & analytically, while simultaneously demonstrating deep empathy and creativity.” with MLNM Art & Science Residency and Project 61 Artist in Research Program
Sophisticated brand sensibility: Built brands that rise to the same challenging standards set by fine art and the institutions that support it, while simultaneously playing a progressive leadership role in contemporary culture. with Tom Ford, Armani and Lanvin
World-class leadership: “Track record building world-class teams with collaborative cultures, and empowering them to do their greatest work.” with Steam Design, Tom Ford and Human Condition Labs
Highly strategic: “Ability to ask the right questions, see the big picture, and communicate a vision.” with Steam Design, L’Oreal and Tom Ford
Proven winner: “Track record of success developing strategy and leading teams across multiple channels e.g. SEO, email, social, display, affiliates, print, direct mail, outdoor, TV, radio, events, etc...” with Steam Design, L,Oreal and, Tom Ford
Hunger for greater challenges: “I’m excited to develop strategy and teams for new marketing channels and audiences I don’t yet have experience with.” Every minute every day
Global mindset: Its a small world and a global mindset is paramount. I’ve traveled the world for brand strategy and consistency, its in my blood.” with Steam Design, L’Oreal, and Tom Ford
ADDITIONAL WORK: Magnetic Laboratorium New Mexico: Artist and Scientists Residency: Co-Founder and Chief Creative Officer , Print & Packaging Design Club, and Design Mentor, Sessions.edu. Published, Peach Pit Press. Contributed to “Graphic Design Portfolio Builder.” Professor: Graphic Design, Packaging, Portfolio Review, and Type Design courses at Sessions.edu. Created the Advanced Packaging Design course for Sessions.edu. Professor of Packaging Design; Parsons, NYC. Guest lecturer Packaging Design; Parsons, NYC.
STRENGTHS: Hands on, Self Starter, Accountable, Fast, Determined, Focused, Punctual, Collaborative, Loyal, Passionate, Strong, Considered.
INTERESTS: Design, Art, Culture, Video, Photography, Concepts, Sound, Data Visualization, Travel, Communication, Environmentally Responsible Materials, Space, Planets, Stars, NASA, Color, Nutrition, Health, Fitness, Food, Design Anthropology, Psychology, Science, Technology.
BASE: 304 Boerum Street. Apt. #41. Brooklyn, New York, 11206
Yale School of Creative Executive Management_Graduated 2011
Center for Creative Studies, Detroit; Fine Art/Design_3.5 years
Minneapolis College of Art and Design; Fine Art/Design_6 months
Taylor University; Theology/Language/Fine Art_12 months
SKILLS: Visual Communication, Strategy, Talent building, Program building, Leadership, Design, Problem Solving, Typography, Color Expert, Research, Art & Science collaborations, Indesign, Illustrator, Photoshop, Keynote, Final Cut Pro, Slack, Google Chrome
Laura is an active fine artist working in Video, Neon, and Drawing. Her work has been shown at the Jacobson Howard Gallery, New York - Gen Arts Festival, New York - Gale Gates Gallery, Brooklyn - Smack Mellon Gallery, Brooklyn - Creative Time, New York - Rhizome, New York - The Tangent Gallery, Detroit - Learning to Love You More, Eindhoven, The Netherlands - The Center for Performance Research - 49B Studios during Bushwick Open Studios - Warehouse 1-10 Gallery, New Mexico.